Comprehensive Media Strategy & Buying

Strategic Media Planning

Build the right media mix based on audience, geography, objectives, timing, frequency, budget, and competitive environment.

Before a single dollar is spent, we define who you need to reach, where they are, and what it will take to move them. The result is a plan with a clear reason behind every placement.

What's Included

• Audience and market definition
• Geographic and trade area targeting
• Channel mix and budget allocation
• Timing, flighting, and frequency planning
• Competitive environment review
• Implementation timeline with benchmarks

Media Buying & Negotiation

Evaluate, negotiate, and purchase media across traditional and digital channels with an experienced advocate representing your interests.

James has sold media, produced it, bought it, and managed it. He knows how inventory is packaged, priced, and negotiated, so you are never the least informed person at the table.

What's Included

• Proposal and package evaluation
• Rate and added-value negotiation
• Contract review before you commit
• Placement and schedule verification
• Affidavit confirmation that ads ran as scheduled
• Make-goods and credits enforced

Fractional Media Director

Add senior-level media strategy, budget oversight, vendor management, and campaign guidance without hiring another full-time executive.

We serve as your fractional Chief Marketing Officer (CMO) and media buying partner, working alongside your existing team or agency and fitting into the way you already do business.

What's Included

• Senior media strategy and direction
• Budget oversight and spend tracking
• Vendor and media rep management
• Regular strategy and performance meetings
• Guidance for your internal team or agency
• Long-range planning as you grow

Digital Advertising & Audience Targeting

Reach defined audiences through paid search, social advertising, online video, display, retargeting, geotargeting, geofencing, and other digital channels.

Digital lets you reach the right people, not just more people. We decide which platforms fit your audience, set budgets that make sense, and make sure digital supports the rest of your plan instead of competing with it.

Channels

What's Included

• Audience definition and targeting
• Platform selection and budgeting
• Campaign setup review and pacing
• Lead and conversion tracking

Radio, Television, CTV & Streaming

Determine where broadcast radio, television, Connected TV, streaming audio, and other reach-based media fit within the larger strategy.

Reach-based media builds awareness and trust at scale. We help you choose the right stations, programs, and dayparts, and plan the reach and frequency it takes for your message to stick.

Channels

What's Included

• Station, program, and daypart selection
• Reach and frequency planning
• Broadcast and streaming working together
• Schedule verification and make-goods

Creative & Production Guidance

Develop stronger concepts, scripts, commercials, promotional video, voice-over, and campaign messaging around a clear objective.

Great placement can't save a weak message. We make sure your creative has one clear job, speaks to the right audience, and fits the channel it runs on.

Creative Support

Social Media, Content & UGC

Use social content, short-form video, and authentic creative to strengthen visibility and support paid campaigns.

People trust people. Real customers, real staff, and real stories often outperform polished ads. We help you use that content to stay visible between campaigns and make your paid media work harder.

What's Included

• Short-form video direction
• User-generated content (UGC) strategy
• Content that supports paid campaigns
• Consistent brand voice across platforms

Strategic Partnerships & Sponsorships

Identify events, organizations, media properties, community relationships, and sponsorship opportunities that put the brand in front of relevant audiences.

The right partnership puts your brand where your customers already gather. We help you tell the difference between a sponsorship that builds your business and one that only builds someone else's.

What's Included

• Event and community opportunities
• Media property partnerships
• Sponsorship evaluation and negotiation
• Activation plans with measurable goals

Co-Op Advertising Strategy

Identify opportunities to use available manufacturer or vendor co-op dollars and make the existing budget go further.

Many businesses leave co-op money on the table every year. We help you find what is available, plan placements that meet program guidelines, and put those dollars to work alongside your own budget.

What's Included

• Identify available co-op programs
• Review program guidelines and requirements
• Plan placements that qualify
• Keep documentation organized

Campaign Measurement & Optimization

Establish meaningful KPIs, review performance, identify weak placements, and determine what should continue, expand, change, or stop.

Every channel is held accountable to results. We set the measures that matter to your business up front, then review performance on a schedule so decisions are based on data, not guesswork.

Every Placement Gets a Decision