About Us
The Question That Built Buckeye Media Services
Mission, vision, and values shaped by one simple question.
Read the storyIf this were your money, what would you do with it?
Early in James Minter’s career, a client at Buchanan Furniture asked him that question.
Instead of recommending the media he happened to represent, James stepped back and looked at the entire opportunity.
He considered radio, television, print, signage, events, and other ways the business could reach customers.
That conversation changed the way he approached advertising and eventually helped shape Buckeye Media Services, founded in 2003.
Treat the client’s marketing budget as if it were our own.
That means asking whether an opportunity makes sense before asking how much of it you can buy.
Media
35+ years of media, marketing, and advertising.
James Minter has spent more than three decades working in Central Ohio media, advertising, and marketing.
His Experience Spans
- Broadcasting and on-air talent
- Radio and television production
- Media sales & marketing
- Media planning and buying
- Marketing management
- Audio and video production
- Special event coordinationArnold Fitness Expo, State Fair, radio station remotes
- Campaign strategies evaluated with media mix between all traditional & digital platforms
- Advertising consultation included for retainer clientsHe meets 1–2X per month with staff
He has sold media, produced it, purchased it, managed it, and advised businesses on when and where to use it.
That gives clients something more valuable than expertise in one platform.
Perspective across the entire media landscape.
What Guides Our Work
Mission
To empower businesses with clear strategy, media buying, and advertising campaigns that build stronger brands and drive measurable results.
Vision
To serve our clients through enduring relationships, creating media opportunities that turn businesses into market leaders.
Values
“Therefore, as we have opportunity, let us do good to all people, especially to those who belong to the family of believers.”
Our work is rooted in purposeful service, responsible stewardship, and a commitment to doing right by every client we serve. We translate these core principles into four operational values that guide how we manage ad budgets, build media strategies, and deliver results:
Purposeful Service
We view our work as a service, leveraging 35+ years of experience, relationships, and media expertise to support our clients’ growth with total integrity and care.
Responsible Stewardship
Every marketing dollar entrusted to us is treated with strict governance and accountability. We recommend strategies, platforms, and buys based solely on what serves the client’s best interest—never vendor kickbacks or agency markups.
Opportunity & Growth
We actively identify and capture high-value media opportunities that allow businesses to expand their reach, strengthen brand equity, and dominate their local or regional markets.
Excellence & Integrity
Driven by a high standard of performance, we build enduring, trust-based client relationships through radical transparency, honest advice, and data-backed execution.